Case Study – United Airlines
Overview
- “Big Four” US and international airline
- 100,000+ employees
- 3.1 Billion in revenue
Challenges
Increase credit card acquisition and penetration at airport hubs and aboard flights. Improve airport employee engagement within loyalty program. Improve performance of credit and loyalty training team
Overview
Conduct in-person classroom training with airport employees at selected hubs. Conduct 1-on-1 employee trainings on location. Design a curated train the trainer presentation for a 2-day training with the credit and loyalty team. Conduct management training with credit and loyalty team supervisors.
Results
25% Increase In Employee Training
50% Post-Training Increase In Credit Applications In One Of The Airlines Primary Aquisition Channels